The internet is an overwhelming place. There are so many websites out there, all competing for attention. For your website to be successful, you need to win over search engine ranking and social media shares. Search engine optimization (SEO) is essential in getting your website to rank higher in search results. And while SEO includes many aspects of improving the rank of your website on search engines, there are some basic mistakes that can lead to rankings drops. To help you with the most common SEO mistakes so you don't fall victim, this tool can help you review your website and show you ways to improve it.